Grading the importance of various initiatives in an environment of finite resources is a primary test of leadership.
"A Better Way to Set Strategic Priorities," Harvard Business Review. February 13, 2017
"A Better Way to Set Strategic Priorities," Harvard Business Review. February 13, 2017
"The Secret to Leading Organizational Change Is Empathy," Harvard Business Review. December 20, 2018
"The Secret to Leading Organizational Change Is Empathy," Harvard Business Review. December 20, 2018
"The Secret to Leading Organizational Change Is Empathy," Harvard Business Review. December 20, 2018
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
But new research from João Cotter Salvado and Donal Crilly shows that this language may backfire — especially with financial analysts.
📉 Analysts interpret war metaphors not as strength, but as signals of recklessness and risk. In fact, just a 1% uptick in war-related language can lead to a 20% increase in negative analyst sentiment.
In volatile markets or for dominant firms, the effect is even worse.
💡 The takeaway? Words matter. Especially when the audience is trained to assess risk.
👉 Leaders: Swap the battlefield for the boardroom. Choose metaphors that signal stability, not chaos.
João Cotter Salvado and Donal Crilly
"Research: When CEOs Use War Metaphors, Analysts Worry," Harvard Business Review. January 3, 2025
#Leadership #Communication #Strategy #InvestorRelations #BusinessLanguage #CEOInsights
A pilot once told us a story about an accident on an early morning flight in the 1950s. As the aircraft accelerated to take off, the captain noticed his flight engineer’s sullen expression and called out, “Cheer up, George.” But in his sleepy state, what the engineer heard was, “Gear up, George” — and he duly raised the landing gear — prematurely as they were not quite airborne. The aircraft sank onto its fuselage and slid to a halt, causing much damage. Luckily, nobody was hurt.
The story illustrates an important point: miscommunication and misunderstanding are both much more likely when context is unclear or not shared. Had George known that the topic of conversation was his mood rather than the flying of the plane, he would have been less likely to misunderstand what his captain was communicating to him, and he most certainly would not have acted the way he did.
Constantinos C. Markides and Andrew MacLennan
"3 Ways to Clearly Communicate Your Company’s Strategy," Harvard Business Review. May 24, 2024
A leader is best when people barely know that he exists, not so good when people obey and acclaim him, worst when they despise him. Fail to honor people, They fail to honor you. But of a good leader, who talks little, when his work is done, his aims fulfilled, they will all say, "We did this ourselves."
Tao Te Ching, late 4th century BC. Chapter 17.
"Sixty-one percent of corporate strategists say poor strategy execution is the primary reason that new growth initiatives fail,” says Marc Kelly, VP at Gartner. “It’s more of a problem than the strategy itself or the funding of that strategy, and it stems from a range of issues."
The 5 Pillars of Successful Strategy Execution. Gartner. July 17, 2023
A recent Finnish study of 380 virtual work meetings showed that remote viewers reported feeling drowsy (and some nearly fell asleep) after just 10 minutes...
The study reinforces another experiment that University of Washington biology professor John Medina conducts with his students every year, which reaches the same conclusion.
Medina says, "After 9 minutes and 59 seconds, the audience's attention is getting ready to plummet to near zero."
Scientists Pinpoint the Exact Moment People Loose Interest in a Presentation: Three ways to keep your audience engaged beyond this cliff. Inc. Feb. 27, 2024
To avoid priority proliferation, managers can inject discipline into the prioritization process by making choices more explicitly and systematically. At Diageo Ireland, for instance, issues are triaged into one of three categories: soft opportunities or threats, which receive ongoing monitoring but no action; hard opportunities or threats, which require immediate action and become a priority within the company; and nonissues, which are dropped from the agenda. Teams can also adopt a small set of simple rules to guide the prioritization process. Consider All America Latina Logistica S.A., which began life as a privatized branch of Brazil’s freight railway. The new company had only $15 million for capital spending to offset decades of underinvestment. So, to select from among countless capital budgeting proposals, management adopted a set of simple rules, such as “eliminate bottlenecks to growing revenues,” “lowest up-front cash beats highest net present value” and “reuse of existing resources beats acquiring new.”
"Closing the Gap Between Strategy and Execution," MIT Sloan Management Review. July 1, 2007
So let's talk about Taylor Swift and the Super Bowl...
Swift was there, of course. For a while things looked tough for the Chiefs, until they won the game on a last-second touchdown pass in overtime.
Afterward, Swift made her way down to the field, where she reunited with Kelce....
I was curious what they would say to each other... But I also realized that it doesn't matter. What mattered much more is the fact that Swift was there.
Remember, in the days before the Super Bowl, one of the storylines was whether Swift would be able to make it to Las Vegas from Tokyo, where she had a concert Saturday evening, in time for the game...
The trip required Swift to leave immediately after her concert and fly for about 12 hours to Los Angeles, before a one-night stopover and then another hour flight to Las Vegas on Sunday.
Obviously, Swift wasn't flying in the middle seat on a commercial flight, but it still took a significant effort. And, that effort is a statement...
Sometimes the thing that matters most is that you show up and support the people you care about when they're facing a challenge.
So, you go to their games and performances. You applaud, you cheer; if they come up short, you're there for them.
You sit in on their presentations, if you're allowed; if not, you make sure to reach out to them and offer encouragement beforehand.
You stand by them in their hours of need. When they've fallen short at something, you tell them you still think they're great, and you believe in them, and they'll do better next time.
When they're sick or they have suffered a loss, you visit them in the hospital; you go to the funeral.
You understand that your presence isn't really about you; it's about the other person. That's part of why you don't have to say very much sometimes, because being there speaks volumes.
But if you're not there, you understand as a leader that the opposite is true, too: Your absence would speak volumes.
"With Literally Zero Words, Taylor Swift Just Taught a Crucial Lesson in Leadership," Inc. Feb 12, 2024
The strategy process defines where a business wants to go, and the people process defines who's going to get it there. The operating plan provides the path for those people. It breaks long-term output into short-term targets. Meeting those here-and-now targets forces decisions to be made and integrated across the organization, both initially and in response to changes in business conditions. It puts reality behind the numbers. The operating plan is not budgeting for "We did better than last year." Such budgeting looks into the rearview mirror to set its goals; an operating plan looks forward to the hows.
Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 226, 227
In November 2001 I was having lunch with the head of a consumer products company and his vice chairman. The company had been losing market share, and the discussion at the table identified the source of the problem: weak marketing leadership at the top. The company clearly needed to hire a chief marketing person - it would be a make-or-break job for 2002. The CEO had someone in mind. She had been recommended by Mark, the vice chairman, and the CEO sang her praises, saying, "She's great, fantastic." "In what ways?" I asked. When he answered in glittering generalities, I pressed and again asked why he thought she was so wonderful. Remarkably, he couldn't be specific, and his face turned crimson.
I asked the CEO and vice chairman what the three nonnegotiable criteria for the job were. After some discussion, they named the following: be extremely good in selecting the right mix of promotion, advertising, and merchandising; have a proven sense of what advertising is effective and how to best place this advertising in TV, radio, and print; have the ability to execute the marketing program in the right timing and sequence so that it is coordinated with the launch of new products; and be able to select the right people to rebuild the marketing department.
After they articulated these criteria for the job, I asked whether the candidate met them. There was a long silence. Finally, the leader answered honestly: "You know, now I realize that I don't really know her."
Neither the CRO, the vice chairman, nor anyone else in the organization had asked the right questions. To consistently improve its leadership gene pool, every business needs a discipline that is embedded in the people process, with candid dialogues about the matches between people and jobs, and follow-through that ensures people take the appropriate actions.
Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 113, 114
The culture of a company is the behavior of its leaders. Leaders get the behavior they exhibit and tolerate. You change the culture of a company by changing the behavior of its leaders. You measure the change in culture by measuring the change in the personal behavior of its leaders and the performance of the business.
Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 105, 106
The reason most companies don't face reality very well is that their dialogues are ineffective. And it shows in their results. Think about the meetings you've attended - those that were a hopeless waste of time and those that produced energy and great results. What was the difference? It was not the agenda, not whether the meeting started on time or how disciplined it was, and certainly not the formal presentations. No, the difference was in the quality of the dialogue.
Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 103, 104