after just 10 minutes

A recent Finnish study of 380 virtual work meetings showed that remote viewers reported feeling drowsy (and some nearly fell asleep) after just 10 minutes...

The study reinforces another experiment that University of Washington biology professor John Medina conducts with his students every year, which reaches the same conclusion.

Medina says, "After 9 minutes and 59 seconds, the audience's attention is getting ready to plummet to near zero."

Carmine Gallo

Scientists Pinpoint the Exact Moment People Loose Interest in a Presentation: Three ways to keep your audience engaged beyond this cliff. Inc. Feb. 27, 2024

a nudge

A nudge is an intervention that maintains freedom of choice but steers people in a particular direction. A tax isn’t a nudge. A subsidy isn’t a nudge. A mandate isn’t a nudge. And a ban isn’t a nudge. A warning is a nudge: “If you swim at this beach, the current is high, and it might be dangerous.” You’re being nudged not to swim, but you can. When you’re given information about the number of fat calories in a cheeseburger, that is a nudge. If a utility company sends something two days before a bill is due, saying that “You should pay now, or you are going to incur a late fee,” that is a nudge. You can say no, but it’s probably not in your best interest to do so. Nudges help people deal with a fact about the human brain—which is that we have limited attention. The number of things that we can devote attention to in a day or an hour or a year is lower than the number of things we should devote attention to. A nudge can get us to pay attention.

Cass Sunstein

"Much anew about ‘nudging’," by Roberta Fusaro and Julia Sperling-Magro. mckinsey.com. August 6, 2021. 

shock tactics to draw attention

As one of the world's richest men and most active philanthropists, Bill Gates usually has his hands full. Just not with poop.

So it came as a surprise when the founder of Microsoft brandished a jar of human waste at a forum on the future of the toilet in Beijing on Tuesday.

The stunt was an effort to draw attention to a problem affecting developing countries around the world: not enough toilets.

"In places without sanitation you have got way more than that," Gates said, pointing to the feces inside the clear canister resting on a table.

"And that's what kids when they are out playing, they are being exposed to all the time, and that's why we connect this not just with quality of life, but with disease and death and with malnutrition," he told attendees.

The billionaire said more than half of the world's population suffers without clean, comfortable sanitation facilities.

"When you think of things that are basic right up there with health and enough to eat, you think that having a reasonable toilet certainly belongs on that list," Gates said.

Gates has previously used shock tactics to draw attention to his disease-battling efforts.

In 2009, he loosed mosquitoes at a Technology, Entertainment, Design (TED) Conference in California to make a point about the deadly sting of malaria -- waiting a minute or so before assuring the audience the liberated insects were disease-free.

"Poop in hand, Bill Gates backs China's toilet revolution" AFP. Nov. 6, 2018