find your inner grist

Today, most assume that Xbox was somehow destined to be a winner, but having been Microsoft’s chief Xbox officer, I am here to report that its early years were much more like a ship on the rocks than a sloop cutting through the waves.... As I reflect on surviving the near-death Xbox experience, which we turned around using a strategy process called the 3P Framework to create Xbox 360... I would humbly suggest the following...

Find your inner grist. Being in the depths of a crisis strikes at the core of your being and challenges your very soul. As an individual, you have to believe that you can lead the team successfully and fix the issues you face. If you have this type of faith in yourself and in others, it will become a force-multiplier, making you and the team stronger. You also must consciously decide to persevere regardless of the obstacles, and in the process have the courage to make difficult make-or-break decisions. I’ve heard several people recently define this combination of faith, perseverance, and courage as grist, a wonderfully rough-hewn word that clearly communicates what it takes to transform crises into opportunities. There is no logical, rational reason why Xbox was successful, but the team absolutely had the grist required to do what others thought was improbable.

Robbie Bach

"The Big Leadership Lessons I Learned Almost Failing To Create Xbox For Microsoft" Forbes. 11/5/2015