The best arguments in the world won't change a person's mind. The only thing that can do that is a good story.
The Overstory. W. W. Norton & Company, 2018, p. 336.
The best arguments in the world won't change a person's mind. The only thing that can do that is a good story.
The Overstory. W. W. Norton & Company, 2018, p. 336.
Zeitoun was relentless in his efforts to pay the workers well and promptly. He always quoted the Prophet Muhammad: “Pay the laborer his wages before his sweat dries.” Zeitoun used that as a bedrock and constant guide in the way he and Kathy did business, and the workers took note.
Zeitoun. Random House, Inc. 2010.
For more than a century, the national bicycle racing teams of Great Britain had been the laughingstock of the cycling world. Mired in mediocrity, British riders had managed only a handful of gold medals in 100 years of Olympic competitions and had been even more underwhelming in cycling’s marquee event, the three-week long Tour de France—where no British rider had prevailed in 110 years. So sorry was the plight of British riders that some bike manufacturers refused to even sell bikes to the Brits, fearing it would forever sully their hard-won reputations. And despite devoting enormous resources into cutting-edge technology and every newfangled training regimen, nothing worked.
Nothing, that is, until 2003, when a small, largely unnoticed change occurred that would forever alter the trajectory of British cycling... In 2003, Sir Dave Brailsford was hired. Unlike previous coaches who attempted dramatic, overnight turnarounds, Sir Brailsford instead committed to a strategy he referred to as “the aggregation of marginal gains.” This entailed implementing small improvements in everything. That meant constantly measuring key statistics and targeting specific weaknesses...
This broader, more holistic view avoids the trap of being myopically fixated on just the obvious problem or sin at hand. Said Brailsford, “The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1 percent, you will get a significant increase when you put them all together.”
"One Percent Better," General Conference. October 2021. See also, "This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened," by James Clear.
“Be brief, be brilliant, be gone,” is oft-quoted and less frequently followed. The quote is often attributable to President Woodrow Wilson; however, several other luminaries have spoken to the theme. Here are a few of my favorites:
All of these quotes sound the same theme: 1) be strategic in your communication – ask what is the goal to be achieved? 2) be intentional – once the goal is determined select the words that will allow you to achieve that goal; 3) be impactful – be economic with your word choice since less is more; and, 4) leave the listener with the impact you intended.
"“Be Brief, Be Brilliant, Be Gone:” Maximizing Communication." Diana Peterson-More Blog. December 11, 2019
Broad reading habits are often a defining characteristic of our greatest leaders and can catalyze insight, innovation, empathy, and personal effectiveness.
Note how many business titans are or have been avid readers. According to The New York Times, Steve Jobs had an "inexhaustible interest" in William Blake; Nike founder Phil Knight so reveres his library that in it you have to take off your shoes and bow; and Harman Industries founder Sidney Harman called poets "the original systems thinkers," quoting freely from Shakespeare and Tennyson. In Passion & Purpose, David Gergen notes that Carlyle Group founder David Rubenstein reads dozens of books each week. And history is littered not only with great leaders who were avid readers and writers (remember, Winston Churchill won his Nobel prize in Literature, not Peace), but with business leaders who believed that deep, broad reading cultivated in them the knowledge, habits, and talents to improve their organizations.
The leadership benefits of reading are wide-ranging. Evidence suggests reading can improve intelligence and lead to innovation and insight. Some studies have shown, for example, that reading makes you smarter through "a larger vocabulary and more world knowledge in addition to the abstract reasoning skills." Reading — whether Wikipedia, Michael Lewis, or Aristotle — is one of the quickest ways to acquire and assimilate new information. Many business people claim that reading across fields is good for creativity. And leaders who can sample insights in other fields, such as sociology, the physical sciences, economics, or psychology, and apply them to their organizations are more likely to innovate and prosper.
Reading can also make you more effective in leading others. Reading increases verbal intelligence, making a leader a more adept and articulate communicator. Reading novels can improve empathy and understanding of social cues, allowing a leader to better work with and understand others — traits that author Anne Kreamer persuasively linked to increased organizational effectiveness, and to pay raises and promotions for the leaders who possessed these qualities. And any business person understands that heightened emotional intelligence will improve his or her leadership and management ability.
Finally, an active literary life can make you more personally effective by keeping you relaxed and improving health. For stressed executives, reading is the best way to relax, as reading for six minutes can reduce stress by 68%, and some studies suggest reading may even fend off Alzheimer's, extending the longevity of the mind.
John Coleman
For Those Who Want to Lead, Read. HBR Blog Network. Harvard Business Review. August 15, 2012