be brief, be brilliant, be gone

“Be brief, be brilliant, be gone,” is oft-quoted and less frequently followed. The quote is often attributable to President Woodrow Wilson; however, several other luminaries have spoken to the theme. Here are a few of my favorites:

• “Be sincere; be brief; be seated.” Franklin D. Roosevelt.
• “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” Winston Churchill
• “Grasp the subject, the words will follow.” Cato The Elder
• “Speak clearly, if you speak at all; carve every word before you let it fall.” Oliver Wendell Holmes

 

All of these quotes sound the same theme: 1) be strategic in your communication – ask what is the goal to be achieved? 2) be intentional – once the goal is determined select the words that will allow you to achieve that goal; 3) be impactful – be economic with your word choice since less is more; and, 4) leave the listener with the impact you intended.

Diana Peterson-More

"“Be Brief, Be Brilliant, Be Gone:” Maximizing Communication." Diana Peterson-More Blog. December 11, 2019

brevity is the soul of command

Brevity is the soul of command. Too much talking suggests desperation on the part of the leader. Speak shortly, decisively and to the point–and couch your desires in such natural logic that no one can raise objections. Then move on.

Cyrus the Great
9 Timeless Leadership Lessons from Cyrus the Great by Ryan Holiday. Forbes. 4/19/2012.