"Communication is one of the most important skills that a leader and, frankly, most employees now need to excel on the job."
According to [John] Chambers, one or two decades ago a leader could get by without being an exceptional communicator and still be considered great. Today it’s a different world. “You’ve got to deal with social media, you've got to deal with a dramatically different speed of events, you've got to be able to talk to your shareholders, your employees, your customers, and your partners. If you don't have communication skills, you're not going to be an effective leader.”
Measuring and elevating communication skills. Since Chambers believes the ability to communicate with diverse audiences is a critical skill, he always held his leaders to a very high standard. Cisco executives—including Chambers— were rated on their customer presentations using a scale of one to five. After every customer meeting, the speakers were scored in two areas: delivery and content. The speakers had to be clear, effective and engaging while their content had to be useful, relevant and timely.
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