Tuesday, November 8, 2022
whenever there is chaos
Monday, November 7, 2022
hook your audience with one sentence
[James] Patterson spends a lot of time writing the first lines of every chapter. That’s the opportunity to hook the audience. For example, the first sentence of Kiss the Girls, the second in the Alex Cross series of novels, reads:
For three weeks, the young killer actually lived inside the walls of an extraordinary fifteen-room beach house.
A lot of thought (and rewriting) goes into crafting a sentence like that. The purpose is to entice the reader to lean in, so they’re quickly invested in the story.
First lines are also crucial for speeches and presentations. Avoid starting a presentation with a long, tedious agenda of what you plan to cover. Instead, hook your audience with one sentence that draws them in.
In 2007 Steve Jobs kicked off the 90-minute iPhone presentation with the line, “Today Apple is going to reinvent the phone.” I was watching and I was hooked. I wanted the mystery to be solved: How was Apple going to reinvent it? What would it look like? What features will it have? How is it different than my Blackberry? How much will it cost, and when can I buy it?”
"James Patterson’s Storytelling Tips For Leaders," Forbes. August 10, 2022
Sunday, November 6, 2022
we do not listen to understand
Saturday, November 5, 2022
be brief, be brilliant, be gone
- “Be sincere; be brief; be seated.” Franklin D. Roosevelt.
- “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” Winston Churchill
- “Grasp the subject, the words will follow.” Cato The Elder
- “Speak clearly, if you speak at all; carve every word before you let it fall.” Oliver Wendell Holmes
"“Be Brief, Be Brilliant, Be Gone:” Maximizing Communication." Diana Peterson-More Blog. December 11, 2019
Friday, November 4, 2022
a clear path to a lesser goal
What do I want so much that I’d be willing to give up what I have right now for it? Gaining the courage to invest in a future version of yourself becomes easier when you identify something you want even more than what you have now.



