hook your audience with one sentence

[James] Patterson spends a lot of time writing the first lines of every chapter. That’s the opportunity to hook the audience. For example, the first sentence of Kiss the Girls, the second in the Alex Cross series of novels, reads:

For three weeks, the young killer actually lived inside the walls of an extraordinary fifteen-room beach house.

A lot of thought (and rewriting) goes into crafting a sentence like that. The purpose is to entice the reader to lean in, so they’re quickly invested in the story.

First lines are also crucial for speeches and presentations. Avoid starting a presentation with a long, tedious agenda of what you plan to cover. Instead, hook your audience with one sentence that draws them in.

In 2007 Steve Jobs kicked off the 90-minute iPhone presentation with the line, “Today Apple is going to reinvent the phone.” I was watching and I was hooked. I wanted the mystery to be solved: How was Apple going to reinvent it? What would it look like? What features will it have? How is it different than my Blackberry? How much will it cost, and when can I buy it?”

Carmine Gallo

"James Patterson’s Storytelling Tips For Leaders," Forbes. August 10, 2022