Individuals tend to act rationally in pursuing personal goals without fully considering that they might be disadvantageous to the system at the collective level. For example, during a heat wave, those people with air conditioners run them at maximum. But that behavior, in turn, may cause the power grid to overload such that nobody's air conditioners work. In change management, this means that although organizational goals may be laudable and desirable, not everyone will subscribe to them and change how they work for the common good. Again, we must focus especially on “What's in it for me?” to help individuals personally to adopt and use the change.
10 Tips From Psychology Every Change Leader Should Know by Al Lee-Bourke. Prosci Blog. Accessed on August 4, 2022.
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