For humans, exposure to one stimulus influences how a person responds to a related stimulus later. Our brains are adapted to process information more readily after being exposed to something related. We can use this in change management by developing an all-pervasive culture around the change in question using multiple, frequent and small stimuli related to the change. That might generate propensity to process the change more readily as the project progresses. And research tells us that the use of images, taglines, mission statements, posters, logos, images and branding are all great ways to achieve priming.
10 Tips From Psychology Every Change Leader Should Know by Al Lee-Bourke. Prosci Blog. Accessed on August 4, 2022.
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