The corporate world has a disease that Robert McKee calls “Negaphobia.” It’s the fear of anything that is negative and the potential consequences. Too often, everything needs to be positive, with a smile on the face and not talking about “problems” or “weakness.” If you want to earn trust from your audience, share the problems, struggles and weaknesses that are part of life.
Typically, presentations avoid problems and emphasize the good. This is the best way to lose your credibility. Everything that sugarcoats your point, leave that at home. The audience trusts in honesty and not in perfection anymore.
"10 Golden Principles for an Effective Presentation" MARTECHseries. December 2, 2019
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