speak, but don’t listen

[W]hen leaders assume their answer is the answer, they tend to approach change as they would a political campaign — heavy on slogans and focused on numerical targets akin to contributions and votes. The process can feel forced; people are engaged solely to be converted to the leader’s “side,” rather than to participate in a dialogue about the potential implications of the plan. Leaders speak, but don’t listen. Or they assume that a lack of feedback reflects agreement and acceptance among their constituents.

Success under this approach is typically measured by increases in compliance (“40 percent of staff have logged on to the new ERP system”) and decreases in resistance (“the number of employees indicating the new ERP system will help make their work more effective has increased by 30 percent since last quarter”). Leaders reward those who quickly conform, not realizing that these conversions often represent superficial commitments, not true allegiance or even an accurate understanding of the new way. And because hard questions are minimized, teams may comply with a change that won’t work once it gets underway.

For employees, the pressure to change without truly understanding or committing to the initiative is an unfortunate fact of organizational life. People become used to the expectation that they will limit independent thinking and suspend disbelief, regardless of the lessons of their prior experience. If employees have a few questions, that is usually acceptable, but more can invite censure or ridicule, or, in the worst cases, can be career damaging, even if such questions represent legitimate critiques or sound ideas for improvement.

Maya Townsend and Elizabeth Doty

"The road to successful change is lined with trade-offs," strategy+business. November 2, 2020.