Practice. A lot. A 20-minute demo and product launch can take up to 250 hours at Apple. That includes the time spent on creating the story line, designing slides, testing the demo, and on-stage rehearsals. Apple’s slides are brilliant and the presenters are smooth and ‘effortless’ because speakers and designers spend a lot of time behind the scenes to get everything just right.
“10 Presentation Techniques You Can (And Should) Copy From Apple's WWDC Keynote.” Forbes. 6/11/2013
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