a Twitter-friendly headline

My favorite communication technique is what I call the Twitter-friendly headline. Whenever you launch a new product or service, clearly summarize it in one short sentence, preferably under 140 characters so it’s easily tweeted. Apple executives do this for every product announcement. The new iOS 7 was no exception. Twice in the presentation Tim Cook said, “iOS 7 is the biggest change to iOS since the iPhone.” Now take a look at a few tweets from popular media brands:

     @Mashable: Apple unveils iOS 7, ‘biggest change since the original iPhone.’

     @HuffPostTech: A look at iOS 7, the biggest change to iOS since the introduction of the iPhone.

     @USATODAY: Tim Cook calls iOS7 the biggest change to iOS since the introduction of the iPhone.

The Twitter headline works every time. Create one.

Carmine Gallo

“10 Presentation Techniques You Can (And Should) Copy From Apple's WWDC Keynote.” Forbes. 6/11/2013