clear priorities

Leaders who execute focus on a very few clear priorities that everyone can grasp. Why just a few? First, anybody who thinks through the logic of a business will see that focusing on three or four priorities will produce the best results from the resources at hand. Second, people in contemporary organizations need a small number of clear priorities to execute well. In an old-fashioned hierarchical company, this wasn't so much of a problem - people generally knew what to do, because the orders can down through the chain of command. But when decision making is decentralized or highly fragmented, as in a matrix organization, people at many levels have to make endless trade-offs. There's competition for resources, and ambiguity over decision rights and working relationships. Without carefully thought-out and clear priorities, people can get bogged down in warfare over who gets what and why. 

A leader who says "I've got ten priorities" doesn't know what he's talking about - he doesn't know himself what the most important things are. You've got to have these few, clearly realistic goals and priorities, which will influence the overall performance of the company. 

Larry Bossidy & Ram Charan

Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 69

the personal connection

The personal connection is especially critical when a leader starts something new. The business world is full of failed initiatives. Good, important ideas get launched with much fanfare. but six months or a year later they're dead in the water and abandoned as unworkable. Why? Down in the organization, the managers feel that the last thing they need is one more time-consuming project of uncertain merit and outcome, so they blow it off. "This too will pass," they say. "just like the last bright idea of the month." Result: the company wastes time, money and energy, and the leader loses credibility, usually without realizing that the failure is a personal indictment. 

The leader's personal involvement, understanding, and commitment are necessary to overcome this passive (or in many cases active) resistance. She not only has to announce the initiative, but to define it clearly and define its importance to the organization. She can't do this unless she understands how it will work and what it really means in terms of benefit. Then she has to follow through to make sure everyone takes it seriously. Again, she can't do this if she can't understand the problems that come with implementation, talk about them with the people doing the implementing, and make clear - again and again - that she expects them to execute it. 

Larry Bossidy

Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 65

a test of leadership

In the monthly "performance call,"... [the leader], his COO, and his CFO began hosting Monday-morning conference calls of the company's roughly top 150 leaders. These calls are essentially an ongoing operating review, in which the company's performance for the previous month and the year to date is compared with the commitments people have made. The calls provide early warning of problems and instill a sense of urgency. People who fall short have to explain why, and what they are going to do about it....

At one of the first meetings, [Dick Brown, CEO of EDS] recalls, "one of the executives made the statement that he was worried about growing anxiety and unrest in his organization, worried about rapid and dramatic change. His people were asking, 'Are we moving too fast, are we on the threshold of being reckless? Maybe we should slow down, take it easy, reflect a bit.'"

Brown turned the issue around - not incidentally, creating a forceful coaching lesson. "I jumped all over that. 'This is a test of leadership,' I said. 'I would like anybody on this call who is really worried about where we are going and worried about the fact that we will probably fail, tell me so right now. Don't be afraid to say you are. If you think we're making a big mistake and heading for the reef, speak up now.'

"No one did. So I said, 'If you're not worried, where's the worry coming from? I'm not worried, and you're not worried. Here's where it is: some of you say one thing, and your body language says another. You show me an organization that's wringing its hands, listening to rumors, anxious about the future, and I will show you leadership that behaves the same way. People imitate their leaders. If your organization is worried, you've got a problem, because you said you're not.'

"And I put it right back on that. 'Here's your test of leadership; now calm your organization, give them information; strike right at the heart of their worries. I can't believe that their worry is fact-based. I believe their worry is ignorance-based. And if that's the case, it's your fault.'"

Larry Bossidy & Ram Charan 

Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 48-50

only the leader can make execution happen

An organization can execute only if the leader's heart and soul are immersed in the company. Leading is more than thinking big, or schmoozing with investors and lawmakers, although those are part of the job. The leader has to be engaged personally and deeply in the business. Execution requires a comprehensive understanding of a business, its people, and its environment. The leader is the only person in a position to achieve that understanding. And only the leader can make execution happen, through his or her deep personal involvement in the substance and even the details of execution.

The leader must be in charge of getting things done by running the three core processes - picking other leaders, setting the strategic direction, and conducting operations. These actions are the substance of execution, and leaders cannot delegate them regardless of the size of the organization.

How good would a sports team be if the coach spent all of his time in his office making deals for new players, while delegating actual coaching to an assistant? A coach is effective because he's constantly observing players individually and collectively on the field and in the locker room. That's how he gets to know his players and their capabilities, and how they get firsthand the benefit of his experience, wisdom, and expert feedback.

It's no different for a business leader. Only a leader can ask the tough questions that everyone needs to answer, then manage the process of debating the information and making the right trade-offs. And only the leader who's intimately engaged in the business can know enough to have the comprehensive view and ask the tough incisive questions. 

Only the leader can set the tone of the dialogue in the organization. Dialogue is the core of culture and the basic unit of work. How people talk to each other absolutely determines how well the organization will function. Is the dialogue stilted, politicized, fragmented, and butt-covering? Or is it candid and reality-based, raising the right questions, debating them, and finding realistic solutions? If it's the former - as it is in all too many companies - reality will never come to the surface. If it is to be the latter, the leader has to be on the playing field with his management team, practicing it consistently and forcefully. 

Specifically, the leader has to run the three core processes and has to run them with intensity and rigor. 

Larry Bossidy & Ram Charan 

Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 24, 25

they are the owners of the processes

Most important, the leader of the business and his or her leadership team are deeply engaged in all three [picking other leaders, setting the strategic direction, and conducting operations].  They are the owners of the processes - not the strategic planners or the human resources (HR) or finance staffs. 

Larry Bossidy & Ram Charan 

Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 23,24