The personal connection is especially critical when a leader starts something new. The business world is full of failed initiatives. Good, important ideas get launched with much fanfare. but six months or a year later they're dead in the water and abandoned as unworkable. Why? Down in the organization, the managers feel that the last thing they need is one more time-consuming project of uncertain merit and outcome, so they blow it off. "This too will pass," they say. "just like the last bright idea of the month." Result: the company wastes time, money and energy, and the leader loses credibility, usually without realizing that the failure is a personal indictment.
The leader's personal involvement, understanding, and commitment are necessary to overcome this passive (or in many cases active) resistance. She not only has to announce the initiative, but to define it clearly and define its importance to the organization. She can't do this unless she understands how it will work and what it really means in terms of benefit. Then she has to follow through to make sure everyone takes it seriously. Again, she can't do this if she can't understand the problems that come with implementation, talk about them with the people doing the implementing, and make clear - again and again - that she expects them to execute it.
Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 65
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