Developing a compelling vision is a key activity of developing and setting strategy. A vision is a clear and powerful statement about what a company can and should be (Wilson, 1992). The balanced scorecard provided the framework to translate the vision from a statement or series of statements to metrics that operationalized the overarching vision and strategic objectives for the company (Kaplan & Norton, 2007).
Hilderman, J. (2022). Strategy Execution Using the Balanced Scorecard (thesis). Levene Graduate School of Business, University of Regina (Canada).
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