Executive sponsors must communicate effectively with employees throughout the project. The sponsor plays a critical role in communicating those messages that employees want to hear from the person in charge:
- A vision of where the organization is going
- A road-map that outlines how the vision will be achieved
- Clear alignment of the current change with this vision
- Specific goals or objectives that define success
- His or her personal commitment and passion for the change
...In addition to sharing their personal commitment to change, executive sponsors should directly communicate the benefits of the change to employees. They should make clear connections between the objectives of the change and the overall direction of the business. Executive sponsors may want to share success stories or struggles from other departments or from early trials with the change. Employees want to hear about the challenges endured during the transition and how they were handled. They want to hear the good and the bad, the suffering and the rewards. They want to hear that success is possible and they want to learn from the mistakes of others. Most importantly, they want to hear the primary sponsor speak about the opportunities and benefits for the business as a whole.
ADKAR: A Model for Change in Business, Government and our Community. 2006. Prosci Research. p.84,85
No comments:
Post a Comment