Revealing vulnerability is counterintuitive for a CEO. In such an exposed role, it can feel as though demonstrating anything other than strength is seen as flawed, maybe even broken. Hurt argues that this is not the case: “Certainly, human beings work at your company, none of them are perfect. They’ll respect you for actually admitting when you’ve made a mistake. They’ll model it. You won’t have an air of bullshit in your company.”
Drake Baer (presentation by Bazaarvoice CEO Brett Hurt)
"You Aren’t Born Knowing How to Be a CEO" First Round Review. 7/2/2013
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