Reflecting on his time as CEO, Hurt emphasizes that there is no better way to enforce culture and values than by the way you hire. “You’ll be most defined as the CEO by the people [who] report to you. That’s going to be your brand.” Moving quickly at startup speed brings out the true integrity of your hires — both the good and the awful. 100 mph work speed is where your top players step up, the people Hurt describes as “born to change the world.”
The individuals you choose to bring onto the team speak volumes. With each new hire, the CEO reinforces the values of the company, highlighting the traits perceived as most valuable for the organization. The same concept is applicable to firing. Hurt clarifies, “If you fire brilliant jerks, it says to everybody, ‘that’s not going to be condoned.’ If you hire people that have real passion, love your calling, it’s going to feed on itself.” The CEO sets the tone.
Drake Baer (presentation by Bazaarvoice CEO Brett Hurt)
"You Aren’t Born Knowing How to Be a CEO" First Round Review. 7/2/2013
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