aggressive distractions

The most obvious drawback of social media is that they are aggressive distractions. Unlike the virtual fireplace or that nesting pair of red-tailed hawks we have been live-streaming on nytimes.com, Twitter is not just an ambient presence. It demands attention and response. It is the enemy of contemplation. Every time my TweetDeck shoots a new tweet to my desktop, I experience a little dopamine spritz that takes me away from . . . from . . . wait, what was I saying? 

My mistrust of social media is intensified by the ephemeral nature of these communications. They are the epitome of in-one-ear-and-out-the-other, which was my mother’s trope for a failure to connect. 

I’m not even sure these new instruments are genuinely “social.” There is something decidedly faux about the camaraderie of Facebook, something illusory about the connectedness of Twitter. Eavesdrop on a conversation as it surges through the digital crowd, and more often than not it is reductive and redundant. Following an argument among the Twits is like listening to preschoolers quarreling: You did! Did not! Did too! Did not! 

As a kind of masochistic experiment, the other day I tweeted “#TwitterMakesYouStupid. Discuss.” It produced a few flashes of wit (“Give a little credit to our public schools!”); a couple of earnestly obvious points (“Depends who you follow”); some understandable speculation that my account had been hacked by a troll; a message from my wife (“I don’t know if Twitter makes you stupid, but it’s making you late for dinner. Come home!”); and an awful lot of nyah-nyah-nyah (“Um, wrong.” “Nuh-uh!!”). Almost everyone who had anything profound to say in response to my little provocation chose to say it outside Twitter. In an actual discussion, the marshaling of information is cumulative, complication is acknowledged, sometimes persuasion occurs. In a Twitter discussion, opinions and our tolerance for others’ opinions are stunted. Whether or not Twitter makes you stupid, it certainly makes some smart people sound stupid. 

Bill Keller
"The Twitter Trap". New York Times Magazine, 5/18/2011