It's... important to reward failure. While incentives and goals matter, the act of considered risk taking itself needs to be rewarded, esp in face of failure. Otherwise people will simply not take risk.
"Work Rules! Insights From Inside Google That Will Transform How You Live and Lead", 2015, Hatchette Book Group.
Desire represents the willingness to support and engage in a change. Desire is ultimately about personal choice, influenced by the nature of the change, by an individual's personal situation, as well as intrinsic motivators that are unique to each person.
Knowledge represents the information, training and education necessary to know how to change. Knowledge includes information about behaviors, processes, tools, systems, skills, job roles and techniques that are needed to implement a change.
Ability represents the realization or execution of the change. Ability is turning knowledge into action. Ability is achieved when a person or group has demonstrated capability to implement the change at the required performance levels.
Reinforcement represents those internal and external factors that sustain a change. External reinforcements could include recognition, rewards and celebrations that are tied to the realization of the change. Internal reinforcements could be a person's internal satisfaction with his or her achievement or other benefits derived from the change on a personal level.
ADKAR: A Model for Change in Business, Government and our Community. 2006. Prosci Research. p.2,3
