The Ikea effect was popularized by a Harvard Business School research paper. In one study, two sets of subjects were asked to price a set of Ikea storage boxes. The first group had built the boxes themselves; the second group simply took a look at the furniture before coming up with a price.
The result? The persons who built the boxes placed much higher value on the product, leading to an insightful conclusion:
When you participate in the building process, you value the result more.
"Twitter's New CEO Keeps Repeating 1 Word. It's a Brilliant Lesson in How to Create Change," Inc. May 15, 2023
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