The message is that a lone figure needs a first follower to join them in order to trigger a social movement. This is equally true in setting a new direction for a company. “What you need is someone who starts joining the lone nut – that’s when you get the flywheel effect and the movement gains momentum,” said the speaker.
Eva Eisenschimmel
"Inspiring leadership and the need for a creative, empowered workforce" The Guardian. 10/8/2015
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