Tesco has a unique program that requires all its front office
executives and the managers in departments such as distribution to work more
traditional store jobs for a full week every year. The program is dubbed TWIST,
for “Tesco Week in Store Together.” From Tesco: “TWIST reinforces our values
and aims to improve knowledge-sharing throughout the company…. IT covers all
aspects of store operations, from the back door to the shop floor working as a
Customer Assistant, including: receiving deliveries, working in the warehouse,
filling, working on checkouts and the Customer Service Desk and this year
completing a nightshift.”
TWIST is only a part of what helped Tesco grow to become the
largest retailer in Europe. However, this is the type of program that brings
people at the top of an organization closer to those who get the real work done
and, more important, closer to customers.
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