Another trick is to encourage people to play. “Some of the
best ideas come out of joking around, which only comes when you (or the boss)
give yourself permission to do it,” Pete [Docter] says. “It can feel like a
waste of time to watch YouTube videos or to tell stories of what happened last
weekend, but it can actually be very productive in the long run. I’ve heard
some people describe creativity as ‘unexpected connections between unrelated
concepts or ideas.’ If that’s at all true, you have to be in a certain mindset
to make those connections. So when I sense we’re getting nowhere, I just shut
things down. We all go off to something else, Later, once the mood has shifted,
I’ll attack the problem again.”
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