Wise time management is really the wise management of ourselves.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
"Jesus, The Perfect Leader" January 15, 1977. From an address delivered to the Young Presidents organization, Sun Valley, Idaho.
But new research from João Cotter Salvado and Donal Crilly shows that this language may backfire — especially with financial analysts.
📉 Analysts interpret war metaphors not as strength, but as signals of recklessness and risk. In fact, just a 1% uptick in war-related language can lead to a 20% increase in negative analyst sentiment.
In volatile markets or for dominant firms, the effect is even worse.
💡 The takeaway? Words matter. Especially when the audience is trained to assess risk.
👉 Leaders: Swap the battlefield for the boardroom. Choose metaphors that signal stability, not chaos.
João Cotter Salvado and Donal Crilly
"Research: When CEOs Use War Metaphors, Analysts Worry," Harvard Business Review. January 3, 2025
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