savannah bananas - fans first

Since 2016, the Savannah Bananas - an independent-league baseball team playing out of Savannah, Georgia - have operated by a single mission: Fans First, Entertain Always. Every decision we make, we ask if it's Fans First. If it's not, we don't do it.

The Fans First Way has been the key to the Bananas' success. It's how we've created a one-of-a-kind experience in a well-established industry. 

Jesse Cole

Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience by Jesse Cole. Lioncrest. 2022.

find a what, a who, and a why

We identified three big buckets of motivators: career, community, and cause.

Career is about work: having a job that provides autonomy, allows you to use your strengths, and promotes your learning and development. It’s at the heart of intrinsic motivation.

Community is about people: feeling respected, cared about, and recognized by others. It drives our sense of connection and belongingness.

Cause is about purpose: feeling that you make a meaningful impact, identifying with the organization’s mission, and believing that it does some good in the world. It’s a source of pride.

These three buckets make up what’s called the psychological contract — the unwritten expectations and obligations between employees and employers. When that contract is fulfilled, people bring their whole selves to work. But when it’s breached, people become less satisfied and committed. They contribute less. They perform worse.

In the past, organizations built entire cultures around just one aspect of the psychological contract. You could recruit, motivate, and retain people by promising a great career or a close-knit community or a meaningful cause. But we’ve found that many people want more. In our most recent survey, more than a quarter of Facebook employees rated all three buckets as important. They wanted a career and a community and a cause. And 90% of our people had a tie in importance between at least two of the three buckets... We’re all hoping to find a what, a who, and a why.

Lori Goler, Janelle Gale, Brynn Harrington, and Adam Grant

"The 3 Things Employees Really Want: Career, Community, Cause"  Harvard Business Review. February 20, 2018

establish a clear starting point

A vision is a statement about what the leadership agrees a company could reasonably stretch to be in a generation--a 30-year aspiration... if the statement doesn't contain "to be," it's not a vision statement. For example: "We wish to be the largest bicycle manufacturer in the United States as measured by sales within 30 years..."

"A mission is what you wish the company to be over the next three-to-five years." Again, it should contain "to be." Your mission sets a shorter-term agenda for steps that will allow you to someday achieve your vision...

"Objectives (interchangeable with 'goals') are what you want to have."

Not "be." "Have."

The key is to sift through all the possible metrics and KPIs to determine the goals that most define success. Dunkin's mission was to be "the dominant doughnut and coffee provider in each and every market" in which it competed. Its early objectives?

• To have earnings per share grow at 15-to-20 percent per year.
• To have store-level economics achieve at least a 15-percent return on investment on average.
• To have debt never total more than three times EBITDA...

Strategic initiatives are, "the four-to-six most important tasks an organization must execute in order to bridge ever-scarce resources to achieve stated objectives..."

Tactics are, "the four-to-six action steps needed to support the achievement of each department's strategic initiatives..."

Jeff Haden, quoting Robert Rosenberg - CEO of Dunkin' Donuts'

"Think Company Vision Statements Are a Waste of Time? How Dunkin' Donuts' CEO Created a Plan to Recover From Disaster," by Jeff Haden. Inc. Nov. 17, 2020

originated in the soul of the universe

...."whoever you are, or whatever it is that you do, when you really want something, it's because that desire originated in the soul of the universe. It's your mission on earth." ...."And, when you want something, all the universe conspires in helping you to achieve it."

Paulo Coelho

The Alchemist, HarperCollins 1993. p.23

from success to significance

Many people, as they go through life, focus mainly on success. To them, success is represented by wealth, recognition, and power and status. Now there’s nothing wrong with wanting those things, as long as you don’t think that’s who you are. But I’d like you to focus on the opposite of each of those things as you strive to move from success to significance.

What’s the opposite of accumulating wealth? It’s generosity—of your time, talent, treasure, and touch (reaching out to support others). What’s the opposite of recognition? It’s service. And what’s the opposite of power and status? It’s loving relationships.

If you focus only on success—wealth, recognition, and power and status—you will never reach significance. That’s the problem with self-serving leaders; they have a hard time getting out of their own way. But if you focus on significance—generosity, service, and loving relationships—you’ll be amazed at how much success will come your way. Take Mother Teresa, for example. She couldn’t care less about wealth, recognition, or status. Her whole life was focused on significance. And what happened? Success came her way. Her ministry received tremendous financial backing, she was recognized all over the world, and she was given the highest status wherever she went. Mother Teresa was the ultimate servant leader. If you focus on significance first, your emphasis will be on serving others—and success and results will follow.

Life is all about the choices we make as we interact with others. We can choose to be serving or self-serving. Life constantly presents us with opportunities to choose to love and serve one another.

Someone once said to my wife, Margie, “You’ve lived with Ken for more than 50 years. What do you think leadership is all about?”

Margie said, “Leadership isn’t about love—it is love. It’s loving your mission, loving your customers, loving your people, and loving yourself enough to get out of the way so that other people can be magnificent.”

That’s what servant leadership is all about.

Ken Blanchard

"Moving from Success to Significance". KenBlanchardBooks.com.  January 24, 2018. 

reinforce growth mindset

Mission statements are wonderful things. You can’t argue with lofty values like growth, empowerment, or innovation. But what do they mean to employees if the company doesn’t implement policies that make them real and attainable? They just amount to lip service. 

Organizations that embody a growth mindset encourage appropriate risk-taking, knowing that some risks won’t work out. They reward employees for important and useful lessons learned, even if a project does not meet its original goals. They support collaboration across organizational boundaries rather than competition among employees or units. They are committed to the growth of every member, not just in words but in deeds, such as broadly available development and advancement opportunities. And they continually reinforce growth mindset values with concrete policies.

Carol Dweck

"What Having a “Growth Mindset” Actually Means". Harvard Business Review. January 13, 2016.

roots and mission

While the young Springsteen honed his craft every night in bars on the Jersey Shore, he enjoyed his growing popularity but felt that something was missing. “Part of getting there,” the most elusive of all Springsteenian ideals, “is knowing what to do with what you have and knowing what to do with what you DON’T have,” he writes.

That Springsteen’s work never defines there might have helped fans give it the meaning they most wanted. For him, the book suggests, there is a combination of taking a stance, making it last, and having freedom to run. Holding on to what is precious without losing the open road. But if there is vague, one thing is clear: Getting there takes hard work. You can hone your craft and let purpose find you. But you can’t hone your purpose and hope that craft will find you.

And purpose is what he did not have, for many years — the drive that comes from knowing your work is meaningful to you and valuable to others. “By 1977,” he recalls, “in true American fashion, I’d escaped the shackles of birth, personal history and, finally, place, but something wasn’t right…. I sensed there was a great difference between personal license and real freedom…. I felt personal license was to freedom as masturbation was to sex.” It is a good reminder that purpose has a long gestation, and is borne of actions and encounters, not just ambition and doubts.

Within the next few years, a major shift in Springsteen’s relationship to his work occurred. “By the end of the River tour,” he writes, “I thought perhaps mapping…the distance between the American dream and American reality might be my service, one I could provide that would accompany the entertainment and the good times I brought my fans. I hoped it might give roots and mission to our band.”

That is what purpose does. It gives a craft its roots and mission, a story to remember and imagine, a place to go from. Springsteen grasps the distinction between the work his music has to do, getting people turned on in Jersey bars or big arenas around the world, and its purpose — keeping the American dream alive — and never lets it go.

Purpose gives sense and direction to a working life spent on the road but, Springsteen’s story cautions, does not spare you torment. There is plenty throughout his life and work: the torment of depression, a struggle with his inner demons; the torment of talent, a struggle with the sense that he could always do more; the torment of service, a struggle with shouldering others’ pain. If he often fails to make sense of that torment, at least he succeeds in making use of it.

Gianpiero Petriglieri

"Bruce Springsteen, Artful Leadership, and What Rock Star Bosses Do". Harvard Business Review. 9/27/2017

a company's true north

“Vision is the dream,” says Weiner. “A company’s true north. It’s what inspires everyone day in and day out. It’s what you constantly need to be aspiring to.” He defines LinkedIn’s vision as “Creating economic opportunity for every professional," where 'professional' refers to every single one of the over 3.3 billion people in the global workforce.

The mission, on the other hand, defines how the company strives to fulfill that vision. For LinkedIn, that means “connecting the world’s professionals to make them more productive and successful.” Here the term ‘professional’ is all about the company’s immediate audience of more than 600 million knowledge workers in its network, and the opportunity to change their lives.

Visions aren’t immediately achievable. They’re pie in the sky ideals that may take generations, many partnerships, and many people to achieve — and even then, perhaps only in part. Missions, however, can be defined in terms of concrete objectives, and a company can be measured by how well it achieves them, Weiner says. Most companies, even startups, will only have one or the other. But a vision without reference to what the company actually does is unmoored from reality, and may not serve its purpose to inspire and organize employees.

Interview with Jeff Weiner, Linkedin CEO

"The Management Framework that Propelled LinkedIn to a $20 Billion Company" First Round Review. 8/2/2013

all plans fall apart on the first round

[Y]ou need to establish clear lines of trust and communication between you and your subordinates.

The rationale is actually quite simple: The moment the shooting starts and everything goes to shit, it becomes critically important that you understand your mission and its end-state.

“There’s an old adage, which is very true: that all plans fall apart on the first round fired and things start going to hell in a handbasket,” explains Smith. “If everybody understands what the real intent is, what the real purpose, the larger purpose of a particular action is, when shit goes to pot, people can be guided by what we’re really trying to accomplish instead of just doing exactly what they were told in the plan....”

“I would say that the more nebulous the environment the more important that everybody down to the lowest ranking private understands the larger purpose of every action, so as to be guided when things go to hell,” explains Smith.

James Clark

"6 Combat Leadership Tips From A Badass Marine General" Task & Purpose. 4/5/2016

Note: Marine Maj. Gen. Ray L. Smith is a tested and proven combat leader and a highly decorated Marine veteran with more than 33 years of service under his belt. He is a recipient of the Navy Cross, two Silver Star Medals, a Bronze Star Medal with Valor, and three Purple Hearts for injuries sustained in combat. Smith served in Vietnam, Grenada, and Beirut and has led men under fire and commanded troops at every level.

quantifiable culture

Because culture is no longer a “soft” feature of organizational success, it must be measured quantifiably so change can occur if necessary. The right company culture drives employee engagement, which can be measured by employee’s beliefs that they feel connected, are able to execute on a high level, and can collaborate with those around them.... According to [Executive Leadership Coach] John [Mattone], just 15% of companies measure culture, while 70% measure employee engagement. In order to better align employees with culture, leaders must accurately measure both and ensure that they’re aligned. In his new book, John discusses five key “cultures” that determine a company’s operational success:

• Can-do culture: To what extent does your organization develop the inner-core values, beliefs and emotional make-up, and outer-core competencies and skills of employees that help the organization succeed?
• Will-do culture: To what extent is your organization’s vision, mission and purpose one that excites and motivates leaders and employees? Do employees truly believe that they can positively impact the business and add value to customers and society?
• Must-do culture: To what extent is there a clear vision and strategy for the organization? Do different parts and levels of the organization share the same vision?
• Individual culture: To what extent are leaders and employees true “role models”? Is there a culture of individual excellence and execution? Do employees “walk the talk”?
• Team culture: To what extent is there a team and collaborative approach to getting things done in the organization?

If organizations have these five engines operating at a high level, they will experience a strong culture that employees identify with, resulting in high operational success. 

Alyssa Drury

"Why a Strong Corporate Culture Requires Disruptive Leadership" BostInno. 2/3/2016