What should organizations launching multiple change programs do differently? First and foremost, they should take the holistic view. The top management team (TMT) orchestrating change management should draw up a map of all the initiatives, planned or ongoing, occurring within the organization. This map should incorporate all of the vantage points that matter: not only the perspectives of top management, but also those of middle management and front-line employees. Middle managers and employees may perceive inconsistencies among these change initiatives more clearly than TMTs can, and they may well offer practical ideas about how to address inconsistencies upfront.
Once the organization has mapped out all employees’ perceptions of inconsistency in various initiatives, it should consider how to address these inconsistencies from the start. TMTs can stay ahead of the game by preparing a clear, consistent communication narrative explaining the necessity for multiple initiatives as opposed to one, detailing exactly how they fit together. Such a narrative can preempt the perception of inconsistency on all three levels: content, procedure, and normative expectations.
The timing and pacing of each initiative are additional key considerations. TMTs should have a clear idea of which initiatives can be wrapped up quickly and which may take years — and when to launch or stop each one. With a clearer time frame, they can ward off inconsistency by ensuring, for example, that one team isn’t assigned two conflicting tasks at the same time or that teams aren’t saddled with a storm of changes that could overwhelm their capacity.
TMTs should also monitor whether each key initiative has been allocated adequate resources. Remember that strategic change is exhausting, and periods of high activity should be followed by intervals of rest or less-intense work. The alternative to careful timing may well be burnout, which is an even greater threat to change performance than inconsistency.
Ultimately, successful change managers shift their focus from single initiatives to the dynamics among multiple initiatives. A successful transformation typically does not rely on any single change initiative but emerges from the careful management of multiple, integrated initiatives that interact and reinforce one another over time. One key success factor is to be alert to emerging inconsistencies among various initiatives regarding content, procedures, and normative expectations. These emerging inconsistencies can cause initial supporters to resist change, ultimately undermining the initiatives. Instead, taking the deliberate, comprehensive approach described here can drive your success in leading change.
Quy Nguyen Huy, Rouven Kanitz, Julia Backmann, and Martin Hoegl
"How to Reduce the Risk of Colliding Change Initiatives," MITSloan Management Review. June 3, 2021
