someone who gets in trouble

“Get your protagonist up a tree. Throw rocks at him. Then get him down.” — Syd Field

When creating a presentation, you need to understand that the audience expects more than a list of topics with a rhetorical narrative. They expect you to surprise them. They expect you to tell a story. All stories are about someone who gets in trouble. So go deep into the conflicts the audience may confront. Then a resolution or a conclusion can come naturally.

Joni Galvão

"10 Golden Principles for an Effective Presentation" MARTECHseries. December 2, 2019