“Get your protagonist up a tree. Throw rocks at him. Then get him down.” — Syd Field
When creating a presentation, you need to understand that the audience expects more than a list of topics with a rhetorical narrative. They expect you to surprise them. They expect you to tell a story. All stories are about someone who gets in trouble. So go deep into the conflicts the audience may confront. Then a resolution or a conclusion can come naturally.
"10 Golden Principles for an Effective Presentation" MARTECHseries. December 2, 2019
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