the personal connection

The personal connection is especially critical when a leader starts something new. The business world is full of failed initiatives. Good, important ideas get launched with much fanfare. but six months or a year later they're dead in the water and abandoned as unworkable. Why? Down in the organization, the managers feel that the last thing they need is one more time-consuming project of uncertain merit and outcome, so they blow it off. "This too will pass," they say. "just like the last bright idea of the month." Result: the company wastes time, money and energy, and the leader loses credibility, usually without realizing that the failure is a personal indictment. 

The leader's personal involvement, understanding, and commitment are necessary to overcome this passive (or in many cases active) resistance. She not only has to announce the initiative, but to define it clearly and define its importance to the organization. She can't do this unless she understands how it will work and what it really means in terms of benefit. Then she has to follow through to make sure everyone takes it seriously. Again, she can't do this if she can't understand the problems that come with implementation, talk about them with the people doing the implementing, and make clear - again and again - that she expects them to execute it. 

Larry Bossidy

Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan with Charles Burck. 2002. Crown Business, NY, NY. p. 65

lacking sponsorship

While the criteria and roles for a sponsor may seem straightforward, many projects today struggle because they lack sponsorship for their change. In some cases executive sponsors authorize the change (sign the check) and kick off the project, and then disappear. They abdicate the role of sponsorship to a mid-level manager or consultant. 

Jeffrey M. Hiatt & Timothy J. Creasey

Change Management: The People Side of Change, by Jeffrey M. Hiatt & Timothy J. Creasey Prosci Inc. 2012. P.24

organizational change competency

What does an organization look like when it has developed change competency? It often starts with an organization facing constant demands to change and using effective change management over and over with each new initiative, which leads to a fundamental shift in operations. Sponsors repeat the activities that made the last change successful. People managers develop skills to support employees through the change. People on the front lines of the organization see navigating change as part of their job and the way the organization does business. Eventually, each role in the organization will have internalized their role in change and developed the knowledge and skills needed to react to it effectively. This change-ready organization has developed change competency...

Change competency is similar to change management, with key distinctions. 

First, change competency is not an activity. Prosci defines change management as the application of a structured process and set of tools for leading the people side of change to achieve a desired outcome. Change competency is an organization’s ability to react to and manage change over and over again. It's an enterprise-wide capability to apply change management practices successfully and routinely.

Second, while change management can be taught and learned, change competency requires a fundamental shift in culture and values. It must become part of day-to-day operations and cannot be simply demonstrated in training or instructional materials.

Finally, change competency must penetrate every level and facet of the organization, from the executive leadership to people on the front lines. An organization may have change management expertise in sponsors, consultants, and change management practitioners. However, the people who must work with the changes every day are the focus of much of the change management activities. In change-competent organizations, these people are key players. To build change competency, and organization must give individual people impacted by change the perspectives, tools and techniques they need to move through their transitions quickly and successfully.

Tim Creasey

"Defining Change Competency," Prosci Blog. Accessed on December, 5 2022

communicate the benefits of change

Executive sponsors must communicate effectively with employees throughout the project. The sponsor plays a critical role in communicating those messages that employees want to hear from the person in charge:

• A vision of where the organization is going
• A road-map that outlines how the vision will be achieved
• Clear alignment of the current change with this vision
• Specific goals or objectives that define success
• His or her personal commitment and passion for the change

...In addition to sharing their personal commitment to change, executive sponsors should directly communicate the benefits of the change to employees. They should make clear connections between the objectives of the change and the overall direction of the business. Executive sponsors may want to share success stories or struggles from other departments or from early trials with the change. Employees want to hear about the challenges endured during the transition and how they were handled. They want to hear the good and the bad, the suffering and the rewards. They want to hear that success is possible and they want to learn from the mistakes of others. Most importantly, they want to hear the primary sponsor speak about the opportunities and benefits for the business as a whole. 

Jeffrey M. Hiatt

ADKAR: A Model for Change in Business, Government and our Community. 2006. Prosci Research. p.84,85

active and visible sponsorship

Too often executive sponsors engage early in projects and then move on to other business priorities. The role of sponsorship, however, is just as critical during implementation as it was during the launch of a project. Senior managers must be willing to interact on a personal level and be visible throughout the entire change process. 

A senior manager for a government agency scheduled a face-to-face meeting with her managers and supervisors to review a new organization structure and strategy for the upcoming year. Some members of the leadership team were surprised that the supervisors and managers in attendance were criticizing the new direction. Despite complete and concise communications sent out months before the meeting, resistance to change was evident among many managers. When it became clear that forward progress was stalled, the senior executive changed the agenda. She requested that the group split up and document their specific objections in breakout sessions. Later she candidly addressed each objection, head-on and face-to-face. The discussions were not rushed nor were any questions out of bounds. She actively and visibly engaged in sponsoring the change. She was present to address the hard questions. The leadership team was surprised to find that by the end of the second day, much of the conversation had shifted from "This is why we should not do this change" to "What do I need to do to get my group on board?" In this example, the senior executive demonstrated active and visible sponsorship of the change. 

Jeffrey M. Hiatt

ADKAR: A Model for Change in Business, Government and our Community. 2006. Prosci Research. p.81