Showing posts with label language. Show all posts
Showing posts with label language. Show all posts

Thursday, June 5, 2025

swap the battlefield for the boardroom.


CEOs love a good war metaphor — “battlegrounds,” “offensives,” “fighting for market share.” It sounds bold. Strategic. Even inspiring.

But new research from João Cotter Salvado and Donal Crilly shows that this language may backfire — especially with financial analysts.

📉 Analysts interpret war metaphors not as strength, but as signals of recklessness and risk. In fact, just a 1% uptick in war-related language can lead to a 20% increase in negative analyst sentiment.

In volatile markets or for dominant firms, the effect is even worse.

💡 The takeaway? Words matter. Especially when the audience is trained to assess risk.

👉 Leaders: Swap the battlefield for the boardroom. Choose metaphors that signal stability, not chaos.


João Cotter Salvado and Donal Crilly

"Research: When CEOs Use War Metaphors, Analysts Worry," Harvard Business Review. January 3, 2025

#Leadership #Communication #Strategy #InvestorRelations #BusinessLanguage #CEOInsights

Monday, February 14, 2022

renaming meetings


Organizations are drowning in unproductive meetings, and part of the problem is the fact that we refer to them all in the same way. Vague and imprecise language obscures the true purpose of these gatherings, making it difficult to know how to optimize for their success. It also makes it harder to distinguish the worthwhile ones from the worthless.

In order to have fewer, more purposeful meetings, we need a more robust vocabulary to describe them. So let’s do some renaming, starting with three common “meetings” that you’ll soon realize aren’t really meetings at all.

  • Meetings with just two people aren’t meetings. They’re conversations... 
  • …sometimes people... huddle around a laptop or whiteboard to generate real work product together. Let’s call these group work sessions...
  • ...meetings where the primary goal is to generate ideas… call it a brainstorm... 

Now let’s address a few types of meetings that are difficult to justify if you name them correctly.

  • [Meetings] called primarily because managers have information to disseminate... These are convenience meetings  and almost always a bad idea. They’re typically convenient for the individual, and inconvenient for everyone else.
  • Meetings called as a matter of tradition or habit — formality meetings — must also be banned... 
  • Some meetings are called under the guise of collaboration or alignment, but it’s really connection we’re after. We can call these social meetings

Finally, we come to the decision-making meeting, a total misnomer as is it implies that the meeting itself is making the decision. But meetings don’t make decisions, leaders do. Group discussions can help support that process, of course, so let’s call them decision-supporting meetings to remind the leader that it’s her job, and hers alone, to make sure action follows...

Imagine a culture where people regularly talk about meetings using this kind of precise language. Picture someone pushing back on a meeting invitation by calling it a formality meeting... Better language isn’t the only step you must take to transform your meeting culture, but it’s a powerful start.



Stop Calling Every Conversation a “Meeting”,” Harvard Business Review. November 3, 2015 as quoted in HBR Guide to Making Every Meeting Matter. Harvard Business Review Press. 2016.