Based on Prosci's change management research report with 650 participants, employees prefer two primary senders of change messages. Not surprisingly, they also prefer specific message content from each of these senders. Immediate supervisors are the preferred senders of messages related to personal impact including:
- How does this impact me?
- How does this impact our group?
- How will this change my day-to-day responsibilities?
When it comes to personal issues, receivers want to hear from someone they know and work with regularly, namely their supervisor.
CROs or executive leaders are the preferred senders of messages related to business issues and opportunities including:
- What are the business reasons for this change?
- How does this change align with our vision and strategy?
- What are the risks if we do not change?
When it comes to business issues and why the change is needed, receivers want to hear from the person in charge.
Change Management: The People Side of Change, by Jeffrey M. Hiatt & Timothy J. Creasey Prosci Inc. 2012. P.18, 19
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