While the criteria and roles for a sponsor may seem straightforward, many projects today struggle because they lack sponsorship for their change. In some cases executive sponsors authorize the change (sign the check) and kick off the project, and then disappear. They abdicate the role of sponsorship to a mid-level manager or consultant.
Change Management: The People Side of Change, by Jeffrey M. Hiatt & Timothy J. Creasey Prosci Inc. 2012. P.24
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