Monday, April 24, 2023

get humans to willingly choose another behavior


Contrary to what many consulting firms would like for you to believe (and pay for), change practitioners don’t need any special certification to be successful. At its best, change management is interdisciplinary, so a wide array of skill sets and expertise can be leveraged and successfully applied to change efforts.

The function of a change effort is to get humans to willingly choose another behavior within some institutional context. That’s it.



"Rethinking Change Management as Design," by Brittany Stone. Method. Accessed on April 13, 2023.

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