Emily Cole believes being Fans First starts with just "being a good human." She highlights how coaching good behavior starts during the hiring process. "This gives us a chance to really work alongside someone and show them how things operate in Bananaland. If they can naturally mirror the way we treat people, that's the first requirement. We can coach the skills part.
For example, we send handwritten thank-you cards to people who interview for full-time positions. If we get a handwritten thank-you card back, it's a great indicator that they listen carefully and respond. It also means they can pick up our culture's language. "When great individuals join our team, they automatically become even more caring, different, enthusiastic, fun, growing, and hungry because that's the Fans First Way, and that's what we focus on daily," Emily emphasizes.
These little tests may sound like a lot to do just to be hired, but people love our interview process. It has three parts. First, applicants do a cover letter so we can see their personality. (Coach Gillum's was legendary, helping him to beat out a coach from MLB's Pittsburgh Pirates.) Second, they write a Fans First essay and explain how they fit our core beliefs. Third, they write a future resume because we're more interested in what they'd like to do in the future than what they've already done.
That last part leads to deeper engagement with our new team member. We ask our staff members what they want to do in the future so we can work toward those goals and better support them. We can have open conversations about their goals. We may hire them to work for the Bananas, but we also want what's best for them as opposed to what's best for us. We acknowledge that it's not all about us, that they are not living just for this company, and that they are still their own separate people, with their own hopes and dreams and creativity.
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