the “prior” thing

The word “priority” entered the English language, via Old French, sometime in the 14th Century. Deriving from the mediaeval Latin word prioritas (“fact or condition of being prior”), the word meant “the most important thing”—the “prior” thing or the thing with precedence.  When it was first coined, the word “priority” had no plural.  You could only have one priority. 

Sometime in the middle of the 20th Century, almost certainly related to the rise of corporate and office culture, the word “priorities” began to appear. Now people began to claim that they had more than one “most important thing.”  They could have three or five or 14 priorities.  A client once shared with me a deck laying out his business’s “Top 30 Strategic Priorities.”  Sadly, if you have 30 priorities, you really have no priorities: no organization can even remember 30 things, never mind focus on them all.

Mark Nevins

"What Are Your Big Rocks?" Forbes. January 21, 2020