Inspiring people is my job. I recognize I need to do this on multiple levels all the time. On an individual level, I try to enter most conversations thinking: How do I leave this person inspired to do amazing things — to believe in themselves and the work they are doing. I don’t always get it right, but I try. I believe being authentic is key, too. People want to feel a sense of belonging, safety and shared purpose. To really unlock that, you need to allow them to see the real you.
I also need to communicate, communicate, communicate. In theory, you could do everything on video these days. But I don’t think inspiration works that way. So when I travel to a market, I try to connect with as many people as possible through town halls and “working the work.” I don’t come to judge what people are doing. I roll up my sleeves and help them solve their biggest problems. Life’s too short for PowerPoint presentations — there are real problems to solve!
"'Life's Too Short For PowerPoint': CMO Leadership Talk With Diageo's Syl Saller" by Thomas Barta. Forbes. Feb. 24, 2017.
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