While the young Springsteen honed his craft every night in bars on the Jersey Shore, he enjoyed his growing popularity but felt that something was missing. “Part of getting there,” the most elusive of all Springsteenian ideals, “is knowing what to do with what you have and knowing what to do with what you DON’T have,” he writes.
That Springsteen’s work never defines there might have helped fans give it the meaning they most wanted. For him, the book suggests, there is a combination of taking a stance, making it last, and having freedom to run. Holding on to what is precious without losing the open road. But if there is vague, one thing is clear: Getting there takes hard work. You can hone your craft and let purpose find you. But you can’t hone your purpose and hope that craft will find you.
And purpose is what he did not have, for many years — the drive that comes from knowing your work is meaningful to you and valuable to others. “By 1977,” he recalls, “in true American fashion, I’d escaped the shackles of birth, personal history and, finally, place, but something wasn’t right…. I sensed there was a great difference between personal license and real freedom…. I felt personal license was to freedom as masturbation was to sex.” It is a good reminder that purpose has a long gestation, and is borne of actions and encounters, not just ambition and doubts.
Within the next few years, a major shift in Springsteen’s relationship to his work occurred. “By the end of the River tour,” he writes, “I thought perhaps mapping…the distance between the American dream and American reality might be my service, one I could provide that would accompany the entertainment and the good times I brought my fans. I hoped it might give roots and mission to our band.”
That is what purpose does. It gives a craft its roots and mission, a story to remember and imagine, a place to go from. Springsteen grasps the distinction between the work his music has to do, getting people turned on in Jersey bars or big arenas around the world, and its purpose — keeping the American dream alive — and never lets it go.
Purpose gives sense and direction to a working life spent on the road but, Springsteen’s story cautions, does not spare you torment. There is plenty throughout his life and work: the torment of depression, a struggle with his inner demons; the torment of talent, a struggle with the sense that he could always do more; the torment of service, a struggle with shouldering others’ pain. If he often fails to make sense of that torment, at least he succeeds in making use of it.
"Bruce Springsteen, Artful Leadership, and What Rock Star Bosses Do". Harvard Business Review. 9/27/2017
